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Published  12/03/2002
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American Beauty

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From the ‘American Sublime’ (at Tate Britain) to the beautiful at Tate Modern. The comments of UK leading critics have been many-thonged. ‘It’s a dumb deal: Andy Warhol was a lot smarter than Tate Modern’s disappointing retrospective lets on’, said Waldemar Januszczak (Sunday Times). ‘Warhol made it OK to love shopping. To drink Coke, and adore Disney…Warhol prefigured our world perfectly’. Jonathan Jones (Guardian Weekend) says the exhibition ‘reveals his celebrations of the flamboyantly ordinary as the defining works of the American era’. John McEwen (Sunday Telegraph) says the exhibition ‘did not convince me that he is of Matissean importance – the second half is a huge anticlimax – but it does show he was of the old masterly school’. Laura Cumming (Observer) regrets that ‘he declined into self-parody but in his prime Andy Warhol was the saviour of classic modernism.’ Henry Hitchings in the Times Literary Supplement says, ‘The present retrospective’s avowed but finally unsatisfactory sense of priorities denies Warhol his full conceptual range’: this is surely, by definition, a major deficit for ‘The Retrospective’ as it is billed. And Hitchins rightly points out that the 1989 New York MoMA retrospective (less confidently billed as ‘A Retrospective’) comprised 460 exhibits whereas Tate Modern only offers half as many. The fact is that Warhol has forced us to redefine beauty as a commodity in terms of the sacramental rites of consumerism. Not even Duchamp got there before.

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