Olympic Uplift

British efforts to secure a commitment to host the Olympic and Paralympic Games came from London, with the February 2005 presentation to the Olympic Committee held before that of Paris. The razzmatazz for London seemed energetic but somewhat forced, although the odds in favour of a London venue have shortened favourably. The London 2012 bid promised much, but the seductive charm of Paris reasserted itself with its projections on sports venues that are already up and running. The battle is not yet won by a long shot.